About Us
Hi — I’m Marcos. Before Veriga, I spent years as a conversion specialist inside systems that handled tens of thousands of lead conversations a day, across a book of more than 6,000 home-services businesses. National franchises at one end, two-truck independents at the other. One job the whole time: turn the lead into a booked appointment.
What I saw, over and over, is that the franchises weren’t winning because they were better at the work. They were winning because they answered first, every time, with something that had been tested. The independent across town was just as good with a wrench and lost the job anyway.
I started Veriga to hand that same playbook to the independents. If you’re more comfortable with a wrench than a keyboard, that’s fine — that’s the part I’m here for.
— Marcos Romero, Co-Founder
Mission
To help independent home-services businesses stop losing leads to the franchises — by giving them the same speed and follow-up the big operators have had all along.
Vision
A market where the best plumber, electrician, or roofer in town wins the job — not just the one with the biggest call center.
Let’s make sure the next call turns into a job.
Why independents lose jobs they should win
Speed is most of the game
When a homeowner's AC quits in July, they don't call one company. They call three, and they book with whoever gets back to them first. The national franchises know this. They keep people on the phone around the clock, they work from scripts that have been tested and refined for years, and they answer in seconds.
You're on a job with your hands full. That's the gap — not the quality of your work, just who replied first and what they said.
Veriga is built to close that gap: the same speed, the same tested follow-up, pointed at one thing — booking the appointment — and running for you while you're under a house.
Our Team
Marcos Romero
Co-Founder / CEO
Marcos spent years as a conversion specialist inside large-scale systems handling tens of thousands of lead conversations a day, across a book of more than 6,000 home-services businesses — national franchises down to two-truck independents. One job the whole time: turn the lead into a booked appointment. He’s been on the owner’s side of it too. Marcos used technology to grow a computer repair business past 20 locations before selling it, on top of two decades in software development and digital marketing. He started Veriga to bring that playbook to the independents, and he’s the one you’ll actually be talking to.
Sita Romero
Co-Founder / CEO
Sita has built more than five small businesses of her own over the years, so she knows what it costs an owner to sit down and do the marketing at the end of an already long day. She works with small business owners on the plain question underneath all of it: what makes you different from the shop across town, and how do you say it so people remember? Strategy, content, and a plan that still works as you grow.
Theodore Romero
Strategist
Theo works the storytelling and the numbers at the same time — what a business is actually saying, and whether any of it is landing. He’s been inside small business operations firsthand, so he tends to skip the theory and get to what an owner can put to use this month.
The franchises already run this playbook. Now you can read it.
Or skip ahead and see your own numbers: Get Your Free Lead Audit →